Course Curriculum
- 19 sections
- 132 lectures
- 16 hours, 19 minutes total length
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Welcome to this Course on Capital Raising for Entrepreneurs00:05:00
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What types of investors are out there?00:12:00
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What is the difference between Venture Capital and Private Equity?00:14:00
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What stage is your business at?00:14:00
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How Much Money Should You Raise?00:04:00
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What is the Difference between a Pre Money and Post Money Valuation00:01:00
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Startup Essentials – Markets00:05:00
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Startup Essentials – Profits00:06:00
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Startup Essentials – Business Plan00:05:00
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Startup Essentials – Capital00:05:00
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Startup Essentials – Value00:06:00
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Startup Essentials – Investors00:05:00
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Section Text Summary PDF for Download00:16:00
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Do You Really Understand Venture Capitalists?00:14:00
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Do You Match Their Criteria?00:18:00
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Four Key Questions to Ask?00:03:00
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Understanding the Investment Process00:18:00
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Introduction: Understanding Your VCs; A Case Study00:02:00
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What Type Of Investor Are You Talking To?00:12:00
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A Detailed Breakdown of Different Types of Private Equity Funds00:05:00
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What is their Ideal Investment Size?00:06:00
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What Stage Do They Invest At?00:03:00
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Stage of Business Financing from a VC Perspective00:05:00
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How Can You Define Venture Capitalists’ Sector Interest?00:03:00
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What Part Does Geography Play?00:06:00
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What is meant by Style and Structure?00:05:00
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What is meant by Key Investment Criteria?00:03:00
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Section Summary: Do You Understand VCs?00:14:00
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What Factors are important to VCs?00:10:00
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Considering Valuation from the VC Perspective00:06:00
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How do Investors value a Startup?00:12:00
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How do Investors Value a Series an Investment?00:07:00
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How do VCs look at your Market?00:07:00
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What do VCs think about your Product or Service?00:09:00
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How Do VCs Evaluate You and your Management Team?00:10:00
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Why is Exit Strategy important to VCs?00:07:00
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Why are Barriers to Entry important?00:07:00
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How do VCs consider your Competition?00:04:00
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What Financial Information is important to VCs?00:03:00
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What is the typical VC Decision Making Process?00:09:00
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Seed Stage VC’s Decision Tree00:05:00
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Project: Evaluate Your Own Startup00:02:00
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36 Questions to Ask a VC Overview00:02:00
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36 Questions to Ask a VC Part 1 – Fund Profile00:03:00
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36 Questions to Ask a VC Part 2 – Investment Style00:02:00
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36 Questions to Ask a VC Part 3 – Deal Flow00:03:00
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36 Questions to Ask a VC Part 4 – Process00:03:00
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36 Questions to Ask a VC Part 5 – Structure00:03:00
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36 Questions to Ask a VC Part 6 – Value Added00:03:00
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Key Questions That You Can Expect a VC to Ask You00:06:00
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How to Write an Introductory Email to an Investor00:11:00
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The Power of Forwardable Emails00:02:00
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How NOT to email investors00:04:00
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How to Find an Investors Email Address (if you don’t have it)00:09:00
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How to Deliver a 60 Second Pitch00:08:00
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The Sixteen Magic Words Investors Want to Hear from You00:21:00
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How to Write a One Pager for a VC00:18:00
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Top Tips on Preparing to Pitch Investors00:12:00
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How to prepare a Pitch Deck for an Investor00:19:00
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How to Prepare a Business Plan and Executive Summary00:02:00
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How to Prepare a Financing Strategy00:02:00
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Key Elements of the Financial Plan00:11:00
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Startup Fundraising – Getting Started00:09:00
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19 Reasons VCs May Say No00:09:00
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Communicating Your Vision00:03:00
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The Business Plan; Overview and Communication00:07:00
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Business Plan Core Contents00:08:00
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The Financial Plan00:16:00
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The Pitching Process and Investor Returns00:08:00
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Post Mortems00:07:00
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What are Investors looking for?00:07:00
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What do Investors Want?00:13:00
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Outline Presentation Checklist00:19:00
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What is TAM, SAM and SOM and why are they important?00:15:00
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AIDA – Why Pitching VCs Is Like Buying a Car!00:11:00
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Selling Your Pitch00:13:00
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Pitching to Win!00:13:00
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How to Run the Meeting00:14:00
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Outline Management Presentation00:15:00
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Defending Your Plan00:17:00
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ACTIVITY: Create Your Own Presentation00:01:00
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How do Venture Capitalists Source Deals?00:06:00
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How to find Angel Investors00:08:00
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How to Find Venture Capital Investors00:02:00
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BONUS: How to Find a Venture Capital Investor for Your Tech Company00:09:00
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What Happens Next? The Investment Process00:08:00
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How to Manage the Investment Process00:08:00
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What is a Term Sheet Part 100:08:00
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What is a Term Sheet Part 200:11:00
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Key Concepts in Term Sheets00:10:00
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What is a Term Sheet Trying to Achieve?00:10:00
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26 Key Components in VC Term Sheets 1 -500:08:00
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26 Key Components in VC Term Sheets 6 – 1000:08:00
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26 Key Components in VC Term Sheets 11 – 1500:08:00
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26 Key Components in VC Term Sheets 16 – 2000:30:00
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26 Key Components in VC Term Sheets 21 – 2600:09:00
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Negotiating Term Sheets: Entrepreneurs Perspective00:09:00
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Negotiating Term Sheets: VC Perspective00:11:00
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Negotiating Term Sheets: Mutual Issues of Concern00:02:00
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US Style VC Term Sheet Example00:12:00
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What is Crowdfunding?00:03:00
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The Advantages of Equity Crowdfunding for the Investor00:14:00
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The Disadvantages of Crowdfunding for the Investor00:12:00
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Introduction to How to Evaluate a Crowdfunding Opportunity00:01:00
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The Key Data You Need To Know For Any Opportunity00:03:00
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Let’s take a look now at Management Skills00:03:00
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Management Experience is important as well…00:02:00
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You must take a look at the Management’s Commitment!00:03:00
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Product Market00:03:00
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So, how unique is this product?00:03:00
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What is the Competition like?00:03:00
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Does the Product have (all important) traction?00:03:00
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How profitable is the product and therefore the investment?00:03:00
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Let’s take a look at the most critical factor, Cash Flow!00:03:00
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Finally, let’s see what this all means for your Investment Returns00:03:00
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Discover how you can turn this information into a Methodology!00:02:00
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Let’s Summarise this Section with the 10 Most Important Factors00:02:00
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Introduction00:05:00
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Why did you go for Equity Crowdfunding?00:04:00
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What did you do early on to ensure success?00:03:00
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How did you go about lining up your 25%00:02:00
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Did you set about trying to collect email addresses?00:03:00
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Let’s have the Investor Conversation00:06:00
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Are there any mistakes looking back you may have made?00:08:00
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So what is it like by the end of week three?00:07:00
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How does Crowdcube get the money to you?00:09:00
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Are there any other tools you used that you can recommend?00:04:00
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Bonus: Discussion about Campaign Videos00:04:00
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Bonus: Detailed Notes on this Section to Download – PDF Attached00:16:00
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Course Summary and Wrap Up00:03:00
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Additional File
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Assignment – Investment Banking: Venture Capital Fundraising for Startups