Overview

This comprehensive course on Marketing Principles will deepen your understanding on this topic.

After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.

So enrol in this course today to fast-track your career ladder.

How will I get my certificate?

You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.

Who is This course for?

There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds.

Requirements

Our Marketing Principles is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

Career Path

Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to—

Open doors of opportunities
Increase your adaptability
Keep you relevant
Boost confidence

And much more!

Course Curriculum

6 sections
12 lectures
00:00:00 total length

Expand all sections

Section 01: Marketing and the Firm

Marketing and the Firm

00:01:00
Marketing Orientation and Context

00:01:00
Creating Value and Competitive Advantage #1

00:01:00
Creating Value and Competitive Advantage #2

00:01:00
Marketing Definition

00:01:00
Marketing Exchange

00:01:00
Marketing Interactions #1

00:01:00
Marketing Interactions #2

00:02:00
BCG’s Advantage Matrix Model

00:01:00

Section 02: Situational Marketing Analysis

External Environment – Analysis #1

00:01:00
External Environment – Analysis #2

00:01:00
External Environment – Analysis #3

00:01:00
External Forces Facing Marketing

00:01:00
Demographic Shift

00:01:00
Demographic Changes

00:02:00
Stakeholder Mapping #1

00:01:00
Stakeholder Mapping #2

00:01:00

Section 03: Microenvironments – Industry and Market

Microenvironments – Industry and Market

00:01:00
Difference between an Industry and a Sector

00:02:00
Common Mistakes #1

00:02:00
Common Mistakes #2

00:01:00
Market Analysis #1

00:01:00
Market Analysis #2

00:01:00
Internal Firm Analysis and Environment Analysis

00:02:00
Enterprise Value Chain Analysis #1

00:01:00
Enterprise Value Chain Analysis #2

00:01:00
Enterprise Value Chain Analysis #3

00:01:00
Porter’s Value Chain

00:01:00
Elements in Porter’s Value Chain #1

00:01:00
Elements in Porter’s Value Chain #2

00:01:00
SWOT – Gap Analysis

00:02:00
TOWS and Building Conversion Strategies

00:01:00

Section 04: Formulating a Marketing Plan – Building Components

Formulating a Marketing Plan – Building Components #1

00:01:00
Formulating a Marketing Plan – Building Components #2

00:02:00
Formulating a Marketing Plan – Building Components #3

00:01:00
Product Life Cycle and Building a Product Strategy

00:01:00
Segmentation and Targeting– Geography, Consumer Behaviour and Cultures

00:01:00
Positioning Your Market Offering

00:01:00
Pricing Your Product for the Market

00:01:00
Channels and Distribution

00:01:00
Promotion and Brand Advertising

00:01:00
Business Development and Customer Relationship Marketing (CRM)

00:01:00
Hard-selling

00:01:00
Sales Funnel

00:01:00
Stages in the Sales Funnel

00:02:00