Overview
This comprehensive course on Marketing Principles will deepen your understanding on this topic.
After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.
So enrol in this course today to fast-track your career ladder.
How will I get my certificate?
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
Who is This course for?
There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds.
Requirements
Our Marketing Principles is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.
There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career Path
Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to—
- Open doors of opportunities
- Increase your adaptability
- Keep you relevant
- Boost confidence
And much more!
Course Curriculum
- 6 sections
- 52 lectures
- 1 hour, 1 minute total length
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Marketing and the Firm 00:01:00 -
Marketing Orientation and Context 00:01:00
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Creating Value and Competitive Advantage #1 00:01:00
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Creating Value and Competitive Advantage #2 00:01:00
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Marketing Definition 00:01:00
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Marketing Exchange 00:01:00
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Marketing Interactions #1 00:01:00
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Marketing Interactions #2 00:02:00
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BCG’s Advantage Matrix Model 00:01:00
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External Environment – Analysis #1 00:01:00
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External Environment – Analysis #2 00:01:00
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External Environment – Analysis #3 00:01:00
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External Forces Facing Marketing 00:01:00
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Demographic Shift 00:01:00
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Demographic Changes 00:02:00
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Stakeholder Mapping #1 00:01:00
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Stakeholder Mapping #2 00:01:00
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Microenvironments – Industry and Market 00:01:00
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Difference between an Industry and a Sector 00:02:00
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Common Mistakes #1 00:02:00
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Common Mistakes #2 00:01:00
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Market Analysis #1 00:01:00
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Market Analysis #2 00:01:00
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Internal Firm Analysis and Environment Analysis 00:02:00
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Enterprise Value Chain Analysis #1 00:01:00
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Enterprise Value Chain Analysis #2 00:01:00
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Enterprise Value Chain Analysis #3 00:01:00
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Porter’s Value Chain 00:01:00
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Elements in Porter’s Value Chain #1 00:01:00
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Elements in Porter’s Value Chain #2 00:01:00
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SWOT – Gap Analysis 00:02:00
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TOWS and Building Conversion Strategies 00:01:00
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Formulating a Marketing Plan – Building Components #1 00:01:00
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Formulating a Marketing Plan – Building Components #2 00:02:00
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Formulating a Marketing Plan – Building Components #3 00:01:00
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Product Life Cycle and Building a Product Strategy 00:01:00
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Segmentation and Targeting– Geography, Consumer Behaviour and Cultures 00:01:00
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Positioning Your Market Offering 00:01:00
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Pricing Your Product for the Market 00:01:00
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Channels and Distribution 00:01:00
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Promotion and Brand Advertising 00:01:00
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Business Development and Customer Relationship Marketing (CRM) 00:01:00
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Hard-selling 00:01:00
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Sales Funnel 00:01:00
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Stages in the Sales Funnel 00:02:00
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Action Planning, Roles and Responsibilities 00:01:00
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Metrics and Measures 00:02:00
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Marketing and Information Technology 00:01:00
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Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00
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Marketing and Information Technology 00:01:00
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The Marketing Profession and Building the Marketing Team 00:01:00
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Assignment – Marketing Principles
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This course includes:
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Duration:1 hour, 1 minute
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Access:1 year access
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Units:52
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Level:Intermediate
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CPD Points:10
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Certificate:Yes
