Course Curriculum
- 3 sections
- 12 lectures
- 56 minutes total length
-
Introduction00:02:00
-
Introduction to Neursceince – The fascinating story of where this all began00:01:00
-
The beginnings of Neurosceince00:03:00
-
Our brains are chemical00:02:00
-
Our brains are lazy00:06:00
-
How big brands use neuroscience and what we can learn from it00:08:00
-
Branding is about controlling perceptions00:05:00
-
Branding is about communicating 2 critical aspects of the self00:05:00
-
The Companion Survey00:02:00
-
Interpreting Your Results00:09:00
-
Examples and Types of Statements00:10:00
-
Putting it all Together00:03:00