Course Curriculum
- 3 sections
- 12 lectures
- 00:00:00 total length
-
Introduction
00:02:00 -
Introduction to Neursceince – The fascinating story of where this all began
00:01:00 -
The beginnings of Neurosceince
00:03:00 -
Our brains are chemical
00:02:00 -
Our brains are lazy
00:06:00 -
How big brands use neuroscience and what we can learn from it
00:08:00
-
Branding is about controlling perceptions
00:05:00 -
Branding is about communicating 2 critical aspects of the self
00:05:00
-
The Companion Survey
00:02:00 -
Interpreting Your Results
00:09:00 -
Examples and Types of Statements
00:10:00 -
Putting it all Together
00:03:00