Course Curriculum
- 4 sections
- 12 lectures
- 33 minutes total length
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Introduction00:01:00
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Difficulty 1 – Evolution of Innovations00:04:00
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Difficulty 2 – Appearing to be an Extension of the Core Markets00:01:00
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Difficulty 3 – Conflicts with the Core Business00:02:00
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The Importance of Selling00:04:00
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Selling at Nespresso and 3M00:02:00
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Change or Die00:06:00
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A Separate Unit or Not?00:04:00
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What to keep Separated or in Common00:02:00
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Manage Conflicts Don’t Ignore Them00:02:00
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Kodak, British Airways and What to Do!00:05:00
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Assignment – Disruptive Innovation for Business