Course Curriculum
- 6 sections
- 12 lectures
- 3 hours, 30 minutes total length
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Module 1: An Introduction to Strategic Planning00:15:00
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Module 2: Development of a Strategic Plan00:23:00
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Module 3: Strategic Planning for Marketing00:12:00
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Module 4: Strategic and Marketing Analysis00:13:00
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Module 5: Internal Analysis00:23:00
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Module 6: External Analysis00:23:00
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Module 7: Market Segmentation, Targeting and Positioning00:16:00
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Module 8: Approaches to Customer Analysis00:22:00
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Module 9: Approaches to Competitor Analysis00:23:00
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