Overview
Equip yourself with the essential social media marketing skills and start a rewarding career in relevant fields.
This Social Media Marketing Complete Training course will teach you the advanced skills needed to use popular social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn as powerful marketing tools. You’ll learn how businesses use social media to enhance their reputation, expose themselves to potential clients and customers, and most significantly, increase their income.
Don’t be late. Enrol today and gain the required skills to put yourself ahead in the competition.
How will I get my certificate?
At the end of the course there will be a written assignment test which you can take either during or after the course. After successfully completing the test you will be able to order your certificate, these are included in the price.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this Social Media Marketing Complete Training. It is available to all students, of all academic backgrounds.
Requirements
Our Social Media Marketing Complete Training is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career path
Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc.
Course Curriculum
- 45 sections
- 279 lectures
- 20 hours, 16 minutes total length
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Mastering Social Media Marketing 00:10:00 -
Introduction To The Social Media Marketing Masterclass 00:01:00
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Introduction To The Social Media Marketing Section 00:01:00
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The Social Media Marketing Monster 00:03:00
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Free Vs Paid Traffic 00:03:00
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What Is Marketing? 00:10:00
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What Is Media? 00:04:00
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What Is Social? 00:07:00
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Local Vs International 00:03:00
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Activities To Complete 00:01:00
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Introduction To Marketing As A Business Priority 00:01:00
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The Marketing Company 00:04:00
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Feast And Famine 00:03:00
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Continuous Marketing 00:04:00
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The 80/20 Principle 00:04:00
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Sales And Marketing 00:05:00
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Activities To Complete 00:01:00
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Introduction To Understanding The Buyer Journey 00:01:00
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Meet Bob 1 00:14:00
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The Seven Steps To Marriage 00:05:00
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The Buyer Journey AIDA 00:03:00
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Attention Content 00:02:00
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Interest Content 00:07:00
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Desire Content 00:04:00
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Action Content 00:04:00
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Activities To Complete 00:01:00
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Introduction To Bob’s World View 00:01:00
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Understanding World Views 00:05:00
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Understanding Bob 00:03:00
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Confirming A World View 00:06:00
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Bob’s World View – Activities To Complete 00:01:00
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Introduction To Social Media Marketing & SEO 00:01:00
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The Truth About Social Signals 00:04:00
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The Problem With New Websites 00:07:00
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The Snowball Effect 00:04:00
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The Great Deception 00:03:00
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Your Website As Your Data Center 00:08:00
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Activities To Complete 4 00:01:00
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Introduction To Social Media Marketing Platforms 00:01:00
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Finding Bob 00:02:00
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What Platform Should I Use? 00:03:00
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Business Or Personal Branding? 00:08:00
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Social Media Branding Tips 00:03:00
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Creating Your Social Media Marketing Biography 00:04:00
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House Keeping 00:03:00
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Activities To Complete 00:01:00
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Introduction To Posting On Social Media Platforms 00:01:00
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The Golden Rules 00:03:00
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Curation Vs Creation Of Content 00:04:00
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What Types Of Content Should I Create? 00:04:00
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Written Content 00:01:00
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Photography Content 00:05:00
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Infographics Content 00:03:00
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Podcast Content 00:03:00
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Video Content 00:05:00
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Automation Best Practices 00:03:00
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Activities To Complete 00:01:00
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Introduction To Social Media Posting Ideas 00:01:00
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Where Do I Get Posting Ideas From? 00:02:00
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Stupid Questions 00:04:00
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Conversations 00:03:00
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Stories – The Power Of Narrative 00:06:00
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Industry News 00:03:00
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Content Capture Systems 00:02:00
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Respecting Your Audience 00:03:00
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Activities To Complete 00:01:00
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Introduction To Creating A Social Media Marketing Post 00:01:00
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Take Them To The Movies 00:02:00
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Headlines 00:03:00
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Body Text 00:05:00
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Using Images 00:06:00
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Video Posts 00:07:00
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Quizzes And Polls 00:01:00
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Links 00:02:00
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Hashtags 00:03:00
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Activities To Complete 00:01:00
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Introduction To Community Based Marketing 00:01:00
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The Best Kept Secret 00:03:00
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Choosing A Niche For Your Community 00:04:00
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Choosing A Platform For Your Community 00:03:00
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Gate Keepers 00:03:00
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Community Rules 00:03:00
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Shared Ownership 00:04:00
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Visiting Other Communities 00:03:00
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Activities To Complete 00:01:00
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Introduction To Building A Social Media Marketing Plan 00:01:00
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Why You Need A Plan 00:02:00
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Your Social Media Schedule 00:03:00
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Your Content Calendar 00:04:00
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Setting Realistic Time Frames 00:03:00
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Responsibilities And Roles 00:03:00
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SMART Goals For Your Marketing 00:08:00
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Introduction To Social Media Case Studies 00:01:00
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Social Media Marketing Mistakes – Part 1 00:07:00
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Social Media Marketing Mistakes – Part 2 00:04:00
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Twitter Case Studies 00:06:00
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Facebook Case Studies 00:05:00
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LinkedIn Case Studies 00:05:00
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YouTube Case Studies 00:05:00
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Instagram Case Studies 00:04:00
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Pinterest Case Studies 00:04:00
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Social Media Case Studies – Activities To Complete 00:01:00
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Introduction To Creating Social Media Images With Adobe Spark 00:01:00
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Adobe Spark Tools Explained 00:05:00
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Example Of An Adobe Spark Social Image Created On Desktop 00:04:00
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Example Of An Adobe Spark Social Image Created On Mobile 00:04:00
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Activities To Complete – Adobe Spark 00:01:00
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Introduction To Social Media Profile Image Creation 00:01:00
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Equipment Needed 00:07:00
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Understanding Your Camera 00:05:00
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Offset Lighting Set Up For Portraits 00:08:00
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Front Lit Lighting For Portraits 00:07:00
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Setting The Exposure 00:04:00
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Posing The Face 00:10:00
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Editing A Male Portrait 00:10:00
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Finishing Your Male Portrait 00:06:00
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Editing A Female Portrait 00:11:00
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Introduction To Blogging & Copywriting 00:01:00
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Identifying Your Niche Audience 00:07:00
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Finding Your Style As A Writer 00:10:00
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Preparation – Tracking Ideas For Your Blogs And Articles 00:10:00
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Page Setup And Formatting 00:06:00
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Links And Actions 00:08:00
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Additional Content On The Page 00:05:00
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AIDA Copywriting 00:01:00
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AIDA – The Attention Phase 00:06:00
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AIDA – The Interest Phase 00:01:00
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AIDA – The Desire Phase 00:05:00
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AIDA – The Action Phase 00:07:00
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Additional Thoughts For Your Blogging And Article Writing 00:03:00
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Introduction 00:03:00
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Email Marketing – Grasping The Concept 00:08:00
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Email Marketing Software – Choosing Your Email Marketing Provider 00:06:00
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Building Your Email Marketing List 00:06:00
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Different Ways To Get An Email Sign Up 00:08:00
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Asking For The Email 00:05:00
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The Magic Of PDF’s 00:09:00
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An Email List Is For Selling Stuff – Right? 00:08:00
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Email Marketing Styles 00:06:00
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Email Writing Styles 00:08:00
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Email Copywriting – Using AIDA
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Email Spam Traps & Pitfalls 00:11:00
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Email Analytics – What To Measure 00:10:00
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Email Automations – Understanding Their Usage 00:04:00
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Surveys – How To Use Them To Improve Your List 00:13:00
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Introduction To The Course1 00:01:00
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Google Search – Understanding How Google Search Works 00:03:00
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Local SEO Ranking Factors 00:06:00
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Your Local Ranking Factors – How They Impact Your SEO 00:02:00
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Your Analytics Spreadsheet 00:02:00
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Domain Authority And Page Authority 00:03:00
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Trust Flow 00:03:00
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Check Your Local SEO Ranking Score 00:03:00
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Google Local Search 00:13:00
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Google My Business 00:11:00
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Cleaning Up Old Google Local Listings 00:05:00
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Creating A Google Review Strategy 00:08:00
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Citations – Setting Up Your NAP Page 00:04:00
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Managing Your Citations 00:13:00
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Back Linking – An Introduction 00:03:00
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Checking The Quality Of Your Back Links 00:04:00
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Building Back Links 00:07:00
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Social Media Business Pages As Back Links 00:02:00
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Content Marketing As Part Of Your Local SEO 00:03:00
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Summary For The Course 00:01:00
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Understanding Keywords 00:04:00
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Keyword Strategies – How To Use Keywords Effectively 00:07:00
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Inserting Your Keywords On Your Website 00:09:00
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Marketing A Local Business 00:02:00
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AIDA Marketing – An Overview 00:05:00
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Adwords – An Introduction 00:04:00
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Google Profiles For Google Personal Accounts 00:03:00
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Setting Up A Local SEO Marketing Consultancy 00:11:00
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Building Your YouTube Landing Page 00:01:00
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YouTube SEO – The Importance Of Titles 00:01:00
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YouTube SEO – The Importance Of Your Descriptions 00:03:00
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YouTube SEO – The Importance Of Tags 00:04:00
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YouTube End Screen Annotations 00:05:00
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YouTube Analytics 00:02:00
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Publishing And Sharing Your Videos 00:04:00
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The Real Secret To A Successful YouTube Video Launch 00:01:00
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Eyes On The Prize 00:06:00
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Introduction To Audio And Video Production 00:01:00
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Introduction To Mastering Audio Production 00:01:00
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Technical Challenges You Will Face 00:06:00
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Choosing Your Microphone 00:06:00
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Positioning Your Microphone 00:03:00
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Reducing Echo 00:04:00
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Reducing Background Noise 00:04:00
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The Perfect Studio 00:04:00
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Additional Equipment 00:04:00
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Introduction To Mastering Video Lighting 00:01:00
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Camera Choices 00:05:00
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Lighting Choices 00:06:00
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Composition And Presentation 00:05:00
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Webcam And Smartphone Setup 00:02:00
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3 Light Setup For DSLR And Camcorder 00:03:00
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5 Light Setup For DSLR And Camcorder 00:03:00
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Teleprompter And Reference Monitor 00:05:00
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Setting An Exposure 00:03:00
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Introduction To Green Screen Video Production 00:01:00
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Chroma Keying 00:05:00
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Lighting A Backdrop 00:06:00
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XSplit Broadcaster – An Introduction 00:03:00
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XSplit Settings 00:05:00
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Building A Presentation 00:04:00
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Screen Capture 00:03:00
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Introduction To On Camera Presence 00:02:00
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Why You Need A Studio 00:04:00
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Communicating With Warmth 00:03:00
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Talking To Bob 00:04:00
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Find Your Natural Self 00:04:00
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Practice Makes Perfect 00:02:00
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Take 2 00:04:00
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Additional Tips 00:04:00
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Introduction To Writing A Promotional Script For Your Video 00:01:00
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Meet Bob 00:03:00
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Attention 00:02:00
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Interest 00:03:00
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Desire 00:04:00
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Action 00:03:00
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Introduction To Editing With Adobe Premiere Pro And Adobe Audition 00:01:00
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Setting Up Your Folder Structure 00:06:00
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Colour Grading Your Video 00:11:00
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Audio Correction Techniques 00:18:00
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Cutting Options – Video Editing 00:10:00
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Breath And Click Removal 00:05:00
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Advanced Audio Cleaning 00:03:00
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Adding Music To Your Video 00:05:00
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Exporting Your Video 00:03:00
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Introduction to Vlogging 00:01:00
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What Is Vlogging 00:08:00
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Vlogging Equipment – Budget Or 4k? 00:01:00
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Vlogging Equipment – Budget Recommendations 00:04:00
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Vlogging Equipment – Choosing Your 4k Camera 00:04:00
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Vlogging Equipment – Choosing Your Microphones 00:09:00
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Vlogging Equipment – Tripods And Accessories 00:05:00
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Filming Techniques 00:06:00
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Editing A Vlog 00:06:00
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Activities For The Vlogging Section 00:01:00
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Introduction To Instagram Marketing 00:01:00
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Understanding Instagram 00:05:00
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Growing Your Audience 00:07:00
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Hashtagging Tools 00:07:00
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Better Pictures With Your Phone – Controlling The Exposure 00:04:00
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Basic Composition – The Rule Of Thirds 00:03:00
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Understanding Light 00:07:00
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Controlling Your Background 00:06:00
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Editing Your Images With Snapseed 00:10:00
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Understanding Instagram – Activities To Complete 00:01:00
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Introduction To Quora Marketing 00:01:00
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What Is Quora? 00:05:00
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Setting Up Your Quora Profile 00:06:00
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Finding Quora Questions To Answer 00:09:00
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Writing A Quora Answer 00:09:00
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Quora Growth Tips 00:04:00
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Quora Activities To Complete 00:01:00
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Introduction To Pinterest Marketing 00:01:00
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What Is Pinterest? 00:07:00
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Setting Up Your Pinterest Business Profile 00:07:00
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Creating A Board On Pinterest 00:03:00
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Creating Pins On Pinterest 00:07:00
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Understanding Rich Pins And Buyable Pins 00:04:00
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Pinterest Growth Tips 00:04:00
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Pinterest Board Strategy Examples 00:05:00
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Pinterest Tools 00:01:00
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Pinterest Activities To Complete 00:01:00
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Introduction To Podcasting 00:01:00
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What Is Podcasting? 00:04:00
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Getting Started With Podcasting 00:04:00
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Podcasting Equipment 00:09:00
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Designing Your Podcast 00:08:00
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Podcast Recording Tips 00:11:00
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Finding Guests For Your Show 00:07:00
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Editing Your Podcast With Adobe Audition 00:03:00
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Marketing Your Podcast 00:05:00
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Podcasting Activities To Complete 00:01:00
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Creating Your Content 00:11:00
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Assignment – Social Media Marketing Complete Training
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This course includes:
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Duration:20 hours, 16 minutes
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Access:1 year access
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Units:279
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Level:
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CPD Points:10
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Certificate:Yes
