Course Overview

The Product Manager course covers all critical aspects of product management, from the introduction of a product to its launch and post-launch management. The course begins with an overview of the role of a product manager and progresses through modules on product classification, product planning, development, and the product lifecycle. You will also explore pricing strategies, branding, marketing processes, and financial analysis. By the end of this course, you will have a solid understanding of how to manage products effectively and the strategies necessary to succeed in this role.

Throughout the course, you will:

Learn the role of a product manager and the processes involved in product development
Understand the different types of products and how they are classified
Develop a product plan and learn about new product development strategies
Study the product life cycle and its various stages
Create effective pricing strategies for different types of products
Understand the marketing process and the importance of branding
Learn how to manage distribution channels and enhance product visibility
Explore financial analysis tools used to evaluate a product’s success

Learning Outcomes

By completing the Product Manager course, you will be able to:

Understand the fundamentals of product management and the responsibilities of a product manager
Classify products according to their type, use, and market
Develop a comprehensive product plan and strategy
Identify the stages of product development and the product life cycle
Create and implement effective product pricing strategies
Apply marketing strategies and branding techniques to promote a product
Manage distribution channels to optimise product availability and reach
Conduct financial analysis to assess the profitability and potential of a product

Why Enrol in This Course?

In today’s competitive market, successful product management can make or break a business. The Product Manager course equips you with the knowledge and skills to effectively manage products throughout their lifecycle, from development to marketing and beyond. Whether you’re looking to advance in a current product management role or transition into this field, this CPD-accredited course offers the essential tools you need to succeed. By mastering the key concepts of product management, you will be better positioned to contribute to your organisation’s success and drive product innovation.

You’ll benefit from:

A CPD-accredited certificate recognised across the industry
A comprehensive understanding of product management, from concept to market
Flexible online learning, allowing you to study at your own pace

Who is This Course for?

This course is ideal for:

Aspiring product managers looking to enter the field or gain formal qualifications
Business professionals seeking to improve their product management skills
Marketing managers or brand managers wanting to expand their knowledge of product management
Entrepreneurs looking to develop, price, and market their products effectively
Anyone interested in learning about product lifecycle management and strategies

Prerequisites for This Course

There are no formal prerequisites for the Product Manager course. It is suitable for beginners and those who want to formalise or deepen their knowledge of product management.

Certification

Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.

📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!

Career Path

Upon completing the Product Manager course, you will be equipped to pursue a variety of roles within product management, marketing, and business strategy:

Product Manager – £35,000 to £60,000 annually
Oversee the development, pricing, and marketing of products, ensuring their success throughout their lifecycle.
Brand Manager – £30,000 to £50,000 annually
Manage a brand’s positioning, ensuring that products align with brand identity and resonate with target audiences.
Marketing Manager – £30,000 to £55,000 annually
Develop marketing strategies to promote products, ensuring they meet consumer needs and business objectives.
Business Development Manager – £40,000 to £60,000 annually
Identify new business opportunities, develop products, and build strategies to increase market share.
Financial Analyst (Product Management) – £35,000 to £50,000 annually
Analyse the financial performance of products and advise on pricing, profitability, and market strategies.

Product Manager | CPD Accredited Course Online – UK

Product management is a vital role in any business, and understanding the processes and strategies involved in managing a product from concept to market is essential for success. The Product Manager course is CPD-accredited and provides in-depth knowledge about product management, including product classification, development, pricing strategies, and more. This course is perfect for aspiring product managers, business professionals, and anyone looking to understand the fundamental principles of product management.

Course Overview