Course Curriculum
- 2 sections
- 18 lectures
- 15 hours, 46 minutes total length
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Module 01: Basics of Marketing00:46:00
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Module 02: The Marketing Process00:49:00
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Module 03: Strategic Marketing01:11:00
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Module 04: Marketing Environment00:29:00
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Module 05: Market Segmentations00:52:00
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Module 06: Consumer Buying Behaviour01:12:00
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Module 07: Business Markets and Buying Behaviour00:52:00
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Module 08: Marketing Research00:48:00
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Module 09: Product Strategy00:55:00
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Module 10: Branding Strategy00:39:00
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Module 11: Product Life Cycle00:33:00
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Module 12: Pricing Strategy01:15:00
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Module 13: Marketing Channels01:16:00
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Module 14: Integrated Marketing Communications01:00:00
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Module 15: Advertising and Sales Promotion01:01:00
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Module 16: Personal Selling and Public Relations01:14:00
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Module 17: Direct and Digital Marketing00:54:00
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Assignment – Marketing Online Course