Course Curriculum
- 12 sections
- 81 lectures
- 7 hours, 47 minutes total length
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Introduction00:02:00
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Welcome, here’s What You’ll Learn00:02:00
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Meet Your Instructor00:01:00
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Course Requirements00:02:00
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What You’ll Be Able to Accomplish with This Course00:02:00
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Introduction To Getting Started00:01:00
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An Introduction To Logo Design00:04:00
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What Exactly Is A Logo?00:14:00
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Why Do Logos Even Exist? What Is Their Purpose?00:06:00
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Most Logos Are Meaningless00:07:00
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Logos Identify Our Tribe00:04:00
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A Metaphor For Logos00:04:00
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Logos For Small Business00:05:00
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Successful Logo Requirements00:09:00
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A Brief History Of Logo Design00:04:00
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Introduction To Logo Fundamentals: Understanding The Basics00:01:00
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Can Only Artists Design Great Logos?00:10:00
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Why Small Business Needs Your Logo Design Skills00:05:00
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Guidelines And Best Practices For Logo Design00:11:00
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Analyzing Globally Recognizable Logos00:09:00
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Trends In Logo Design00:06:00
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Copying, Stealing…Plagiarism!00:04:00
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Avoid The Cliche00:12:00
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Why Bad Logos Don’t Work00:09:00
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Introduction To A Logo’s Visual Elements42000:01:00
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Organizing A Logo’s Visual Information00:06:00
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Using Alignment Within Logos00:09:00
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Using Whitespace To Your Advantage00:05:00
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Creating Visual Interest With Movement00:09:00
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Introduction To The Power Of Typography00:01:00
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Type-Only Logos00:06:00
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Understanding Typeface Styles00:05:00
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Typography Terminology00:04:00
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Choosing A Typeface Hierarchy00:04:00
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Forbidden Fonts!00:04:00
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Font Resources00:06:00
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Introduction To Understanding Colour00:01:00
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How Colour Is Interpreted00:10:00
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Brand Differentiation Via Color00:05:00
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How Many Colours Should A Logo Have?00:04:00
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Understanding Colour Spaces00:06:00
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Introduction To The Logo Design Process00:01:00
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Step 1: Getting Started With Client Questions00:10:00
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Step 2: Research And Information Gathering00:05:00
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Step 3: Brainstorming Ideas00:09:00
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Step 4: Moving To The Computer00:05:00
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Step 5: Presenting Your Best Ideas00:03:00
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Step 6: Final Logo Delivery00:05:00
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Introduction To Graphics Fundamentals00:01:00
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Raster vs Vector Graphics00:08:00
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Alternatives To Photoshop00:02:00
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Alternatives To Illustrator00:02:00
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How Does InDesign Fit Into All This?00:02:00
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Introduction To Adobe Illustrator Primer00:01:00
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Getting Started With Illustrator00:08:00
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Understanding Paths And Anchor Points00:08:00
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Aligning And Spacing Objects00:06:00
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Grouping, Locking, Stacking, And Duplicating Objects00:11:00
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Working With Colour00:09:00
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Building Colour Schemes And Palettes00:07:00
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Illustrator Typography00:07:00
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Advanced Typography Techniques00:09:00
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Mastering The Pen Tool00:20:00
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Introduction To Adobe Photoshop Primer00:01:00
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Getting Started With Photoshop00:08:00
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Understanding Resolution And Resizing00:06:00
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Using Photoshop Layers00:08:00
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Creating And Modifying Selections00:07:00
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Handling And Formatting Text00:12:00
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Introduction To Creating A Logo With Photoshop and Illustrator00:01:00
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Clean Up With Photoshop00:05:00
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Automatically Converting Pixels To Vector Shapes00:05:00
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Manually Tracing Pixels To Create Vector Shapes00:09:00
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Ideas For Logo Variations00:13:00
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Saving To Different File Formats From Illustrator00:09:00
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Saving To Different File Formats From Photoshop00:07:00
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Introduction To Additional Resources00:01:00
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Inspirational Resources For Logo Designers00:05:00
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How Much Should You Charge?00:06:00
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How To Find Clients00:04:00
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Conclusion00:01:00