Overview
This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder.
How will I get my certificate?
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
Who is This course for?
There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds.
Requirements
Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career Path
Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to—
- Open doors of opportunities
- Increase your adaptability
- Keep you relevant
- Boost confidence
And much more!
Course Curriculum
- 8 sections
- 49 lectures
- 10 hours, 47 minutes total length
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Download all Section One Slides (s1) 00:48:00 -
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
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The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
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Common Business Models and Understanding Your Conversion Actions 00:19:00
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The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
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The Awareness Stage of the Funnel: Where It All Begins 00:18:00
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The Interest Stage of the Funnel … Tell Me More 00:14:00
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The Desire Stage of the Funnel … I Want What You Sell 00:13:00
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The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
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The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
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Making Your Landing Page Design Memorable 00:14:00
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Download all Section Two Slides (s2) 00:06:00
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The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
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Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
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The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00
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The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
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Readability and Visual Hierarchy Landing Page Design 00:20:00
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Respecting Web Conventions in Landing Page Design 00:13:00
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Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
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Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
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Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:14:00
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Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
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Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
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Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
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Download all Section Three Slides (s3) 00:32:00
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Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
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Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
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Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
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My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
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Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
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Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
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Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
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Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
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Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
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Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
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Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
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Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
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Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
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Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00
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Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00
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Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
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Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
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Goodbye For Now … I Will Miss You Dearly 00:03:00
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Western Computer Audit Part 1 00:08:00
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Western Computer Audit Part 2 00:09:00
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Western Computer Audit Part 3 00:15:00
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Western Computer Audit Part 4 00:14:00
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Assignment – Landing Page Design and Conversion Rate Optimisation
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This course includes:
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Duration:10 hours, 47 minutes
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Access:1 year access
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Units:49
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Level:
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CPD Points:10
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Certificate:Yes
