Overview

This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder.

How will I get my certificate?

You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.

Who is This course for?

There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds.

Requirements

Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace.

Career Path

Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to—

Open doors of opportunities
Increase your adaptability
Keep you relevant
Boost confidence

And much more!

Course Curriculum

8 sections
16 lectures
00:00:00 total length

Expand all sections

Module 01: Landing Page Design and Optimisation Fundamentals

Download all Section One Slides (s1)

00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design

00:13:00
The Myth Of The Perfect Landing Page Conversion Rate

00:12:00
Common Business Models and Understanding Your Conversion Actions

00:19:00
The AIDA Sales Funnel and The Online Decision Making Process

00:17:00
The Awareness Stage of the Funnel: Where It All Begins

00:18:00
The Interest Stage of the Funnel … Tell Me More

00:14:00
The Desire Stage of the Funnel … I Want What You Sell

00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell

00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design

00:20:00
Making Your Landing Page Design Memorable

00:14:00

Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

Download all Section Two Slides (s2)

00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design

00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks

00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now)

00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s)

00:19:00
Readability and Visual Hierarchy Landing Page Design

00:20:00
Respecting Web Conventions in Landing Page Design

00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates

00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices

00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices

00:14:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices

00:09:00
Dedicated Landing Page Design Best Practices (Part 1)

00:15:00
Dedicated Landing Page Design Best Practices (Part 2)

00:12:00

Module 03: Principles of Persuasion in Landing Page Design

Download all Section Three Slides (s3)

00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages

00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages

00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory

00:19:00

Module 04: Designing and Building a Landing Page Step by Step in Unbounce

My Favorite Landing Page Builders and Getting Started With Our Unbounce Page

00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section

00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool

00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section

00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce

00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section

00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce

00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain

00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows

00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets

00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines

00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form

00:04:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account

00:09:00