Course Curriculum
- 14 sections
- 28 lectures
- 00:00:00 total length
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Introduction to Key Account Management
00:32:00
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Purpose of Key Account Management
00:26:00
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Understanding Key Accounts
00:28:00
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Elements of Key Account Management
00:37:00
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What Makes a Good Key Account Manager
00:35:00
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Building and Delivering Value to Key Accounts
00:21:00
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Key Account Planning
00:22:00
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Business Customer Marketing and Development
00:29:00
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Developing Key Relationships
00:42:00
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The Importance of Record Keeping for Key Account Management
00:18:00
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Internal KAM Aspects
00:26:00
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The Value Proposition
00:28:00
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Assignment – Key Account Management
00:00:00