Course Overview
The Introduction to Microsoft Ads Training course is CPD-accredited and designed to teach the theory behind pay-per-click advertising using Microsoft Ads. Learners will gain an understanding of campaign structure, ad groups, keywords, bidding strategies, ad extensions, and performance monitoring, ensuring a strong knowledge base for managing campaigns effectively.
Learning Outcomes
By completing this course, you will be able to:
- Understand the role of Microsoft Ads in digital marketing.
- Explore account setup, campaign structure, and ad group organisation.
- Recognise keyword match types, targeting, and bidding strategies.
- Analyse ad extensions and how they improve ad performance.
- Evaluate campaign metrics and apply optimisation techniques.
- Build confidence in using Microsoft Ads as part of a PPC strategy.
Why Enrol in This Course?
This CPD-accredited course is perfect for learners looking to understand Microsoft Ads and its place in digital marketing. It provides a theoretical overview of PPC campaign management, equipping learners with the knowledge to optimise ads for better ROI.
You’ll benefit from:
- A CPD-accredited certificate to showcase your digital marketing knowledge.
- Step-by-step modules covering Microsoft Ads theory.
- Flexible, self-paced online learning with lifetime access.
Who is This Course for?
This course is suitable for:
- Marketing students and professionals looking to expand PPC knowledge.
- Business owners wanting to understand Microsoft Ads campaigns.
- Freelancers and digital marketers seeking to add Microsoft Ads expertise.
- Anyone looking for a theoretical understanding of PPC advertising.
Prerequisites for This Course
There are no formal prerequisites for the Introduction to Microsoft Ads Training course. It is suitable for beginners as well as marketing professionals.
Certification
Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.
📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Career Path
Upon completing this course, you will be academically prepared for roles and progression such as:
- PPC Assistant – £23,000 to £28,000 per year
Support paid search campaigns using Microsoft Ads and other platforms. - Digital Marketing Executive – £25,000 to £35,000 per year
Manage paid campaigns and analyse performance metrics. - Paid Media Specialist – £28,000 to £40,000 per year
Plan and optimise Microsoft Ads campaigns for maximum ROI. - Freelance PPC Consultant – £30,000 to £45,000+ per year
Provide Microsoft Ads campaign setup and strategy for businesses. - Progression to Advanced PPC & Google Ads Diplomas – £0+ academic pathway
Prepare for higher-level certifications and cross-platform PPC expertise.
Introduction to Microsoft Ads Training | CPD Accredited Online Course UK
Microsoft Ads (formerly Bing Ads) is one of the most powerful PPC advertising platforms, offering businesses access to millions of potential customers across the Microsoft Search Network. This CPD-accredited course introduces learners to the fundamentals of Microsoft Ads, from account setup to campaign optimisation, providing a complete academic foundation for effective advertising.
Course Overview
The Introduction to Microsoft Ads Training course is CPD-accredited and designed to teach the theory behind pay-per-click advertising using Microsoft Ads. Learners will gain an understanding of campaign structure, ad groups, keywords, bidding strategies, ad extensions, and performance monitoring, ensuring a strong knowledge base for managing campaigns effectively.
Learning Outcomes
By completing this course, you will be able to:
- Understand the role of Microsoft Ads in digital marketing.
- Explore account setup, campaign structure, and ad group organisation.
- Recognise keyword match types, targeting, and bidding strategies.
- Analyse ad extensions and how they improve ad performance.
- Evaluate campaign metrics and apply optimisation techniques.
- Build confidence in using Microsoft Ads as part of a PPC strategy.
Why Enrol in This Course?
This CPD-accredited course is perfect for learners looking to understand Microsoft Ads and its place in digital marketing. It provides a theoretical overview of PPC campaign management, equipping learners with the knowledge to optimise ads for better ROI.
You’ll benefit from:
- A CPD-accredited certificate to showcase your digital marketing knowledge.
- Step-by-step modules covering Microsoft Ads theory.
- Flexible, self-paced online learning with lifetime access.
Who is This Course for?
This course is suitable for:
- Marketing students and professionals looking to expand PPC knowledge.
- Business owners wanting to understand Microsoft Ads campaigns.
- Freelancers and digital marketers seeking to add Microsoft Ads expertise.
- Anyone looking for a theoretical understanding of PPC advertising.
Prerequisites
There are no formal prerequisites for the Introduction to Microsoft Ads Training course. It is suitable for beginners as well as marketing professionals.
Assessment Method
Assessment for the course is conducted through an automated multiple-choice exam. A score of 60% is required to pass and earn the CPD Accredited Certificate. Reflective assignments are provided to enhance your learning, with expert tutor feedback available.
Certification
Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.
📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Career Path
Upon completing this course, you will be academically prepared for roles and progression such as:
- PPC Assistant – £23,000 to £28,000 per year
Support paid search campaigns using Microsoft Ads and other platforms. - Digital Marketing Executive – £25,000 to £35,000 per year
Manage paid campaigns and analyse performance metrics. - Paid Media Specialist – £28,000 to £40,000 per year
Plan and optimise Microsoft Ads campaigns for maximum ROI. - Freelance PPC Consultant – £30,000 to £45,000+ per year
Provide Microsoft Ads campaign setup and strategy for businesses. - Progression to Advanced PPC & Google Ads Diplomas – £0+ academic pathway
Prepare for higher-level certifications and cross-platform PPC expertise.
Frequestly Asked Questions
Is this course practical?
No, it focuses on the theory of Microsoft Ads and PPC campaigns.
Is it online?
Yes, the course is delivered entirely online with lifetime access.
Will I receive a certificate?
Yes, a CPD-accredited certificate is awarded upon successful completion.
Do I need marketing experience to enrol?
No, it is designed for beginners and marketing professionals alike.
How long does it take to complete?
Most learners complete it in 4–6 weeks, though it is self-paced.
Course Curriculum
- 2 sections
- 4 lectures
- 00:00:00 total length
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Lesson 1 – Microsoft Ads Training 00:02:00 -
Lesson 2 – Microsoft Ads Training 00:02:00
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Lesson 3 – Microsoft Ads Training 00:01:00
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Lesson 4-5 – Microsoft Ads Training 00:02:00
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Lesson 6-10 – Microsoft Ads Training 00:07:00
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Lesson 11-15 – Microsoft Ads Training 00:11:00
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Lesson 16-20 – Microsoft Ads Training 00:06:00
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Lesson 21-25 – Microsoft Ads Training 00:07:00
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Lesson 26-30 – Microsoft Ads Training 00:06:00
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Lesson 31-35 – Microsoft Ads Training 00:06:00
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Lesson 36-40 – Microsoft Ads Training 00:06:00
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Lesson 41-45 – Microsoft Ads Training 00:06:00
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Lesson 46-50 – Microsoft Ads Training 00:06:00
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Resource – Introduction to Microsoft Ads Training 00:00:00
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£21.99
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This course includes:
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Duration:1 hour, 8 minutes
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Access:1 year access
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Level:
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CPD Points:10