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Course Overview
Looking to master Google Ads for beginners and drive targeted traffic to your website? This CPD-accredited Google Ads course is designed to help you understand how to create, manage, and optimise advertising campaigns—entirely online and at your own pace.
With businesses in the UK spending billions on digital advertising every year, Google Ads remains one of the most powerful platforms for generating leads, increasing sales, and growing online visibility. Whether you’re a business owner, marketer, or freelancer, learning how to run effective ad campaigns is a highly valuable skill.
This course equips you with essential knowledge in keyword research, campaign setup, bidding strategies, ad copy creation, and performance tracking, helping you understand how to maximise return on investment (ROI).
If you’re searching for a Google Ads course UK, PPC training for beginners, or Google Ads certification course, this comprehensive programme provides the ideal starting point.
Enrol today and start building high-performing Google Ads campaigns.
Course Overview
Structured into specialised modules, this Google Ads For Beginners course covers crucial topics, including:
- Introduction to Google Ads and PPC advertising
- Understanding how Google Ads works
- Setting up your Google Ads account
- Conducting keyword research and targeting
- Creating effective search ad campaigns
- Writing high-converting ad copy
- Understanding bidding strategies and budgets
- Campaign optimisation and performance tracking
- Using Google Analytics for insights
- Understanding Quality Score and ad ranking
Each module builds your understanding of how to create and manage campaigns that reach the right audience and improve advertising performance.
Whether you’re promoting a business, offering services, or working in digital marketing, this course provides essential knowledge to get started with Google Ads.
By completing this Google Ads course, you will gain recognised CPD certification and valuable digital marketing knowledge.
Enrol Now and Start Your Google Ads Journey!
Learning Outcomes
By the end of this CPD-accredited Google Ads training for beginners, you will:
- Understand how Google Ads and PPC advertising work
- Learn how to conduct keyword research for targeted campaigns
- Set up and manage Google Ads campaigns
- Create effective and engaging ad copy
- Understand different bidding strategies and budget management
- Analyse campaign performance using metrics and reports
- Improve ad relevance and Quality Score
- Use Google Analytics for tracking and optimisation
- Understand how to maximise ROI from advertising campaigns
- Build confidence in managing digital advertising campaigns
Why Enrol in This Course?
By enrolling in this CPD-accredited Google Ads For Beginners course, you will gain essential skills to run effective advertising campaigns and grow online visibility. Businesses of all sizes rely on Google Ads to attract customers, making this a highly in-demand skill in digital marketing.
This course is designed for beginners and professionals who want to understand paid advertising strategies, improve campaign performance, and increase conversions.
With 24/7 flexible access, you can study at your own pace—making it ideal for entrepreneurs, marketers, and job seekers.
Who is This Course for?
This Google Ads For Beginners course is ideal for:
- Business owners and entrepreneurs
- Digital marketing beginners
- Freelancers and consultants
- Marketing professionals looking to expand their skills
- Students interested in digital marketing
- Anyone wanting to learn PPC advertising and Google Ads
Join thousands of learners building digital marketing skills with this CPD-accredited programme.
Prerequisites for This Course
There are no specific entry requirements for this course. It is open to:
- Beginners with no prior experience in digital marketing
- Business owners wanting to advertise online
- Marketing professionals seeking to improve their skills
- Anyone interested in Google Ads and PPC advertising
Basic computer and internet knowledge is helpful but not required.
CPD Accredited Certification
Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.
📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Career Path
Completing the Google Ads For Beginners course opens up various career paths, including:
PPC Specialist
Manage paid advertising campaigns across Google Ads and other platforms.
Average UK salary: £25,000 – £45,000
Digital Marketing Executive
Support marketing campaigns, including paid ads, SEO, and content marketing.
Average UK salary: £22,000 – £35,000
Freelance Digital Marketer
Offer Google Ads and digital marketing services to businesses.
Average UK salary: £20,000 – £60,000+
E-commerce Marketing Specialist
Manage advertising campaigns for online stores and improve sales performance.
Average UK salary: £28,000 – £50,000
Marketing Analyst
Analyse campaign performance and optimise advertising strategies.
Average UK salary: £30,000 – £55,000
Pathway for Progression
With this Google Ads course, you can progress into advanced areas such as digital marketing strategy, paid media management, SEO, and analytics. With further experience, you can move into senior roles such as PPC manager, digital marketing manager, or marketing consultant.
Strong knowledge of Google Ads and PPC advertising is essential for building a successful career in the growing digital marketing industry.
Google Ads For Beginners Course | CPD Accredited Google Ads Training Online – UK
Looking to master Google Ads for beginners and drive targeted traffic to your website? This CPD-accredited Google Ads course is designed to help you understand how to create, manage, and optimise advertising campaigns—entirely online and at your own pace.
With businesses in the UK spending billions on digital advertising every year, Google Ads remains one of the most powerful platforms for generating leads, increasing sales, and growing online visibility. Whether you’re a business owner, marketer, or freelancer, learning how to run effective ad campaigns is a highly valuable skill.
This course equips you with essential knowledge in keyword research, campaign setup, bidding strategies, ad copy creation, and performance tracking, helping you understand how to maximise return on investment (ROI).
If you’re searching for a Google Ads course UK, PPC training for beginners, or Google Ads certification course, this comprehensive programme provides the ideal starting point.
Enrol today and start building high-performing Google Ads campaigns.
Course Overview
Structured into specialised modules, this Google Ads For Beginners course covers crucial topics, including:
- Introduction to Google Ads and PPC advertising
- Understanding how Google Ads works
- Setting up your Google Ads account
- Conducting keyword research and targeting
- Creating effective search ad campaigns
- Writing high-converting ad copy
- Understanding bidding strategies and budgets
- Campaign optimisation and performance tracking
- Using Google Analytics for insights
- Understanding Quality Score and ad ranking
Each module builds your understanding of how to create and manage campaigns that reach the right audience and improve advertising performance.
Whether you’re promoting a business, offering services, or working in digital marketing, this course provides essential knowledge to get started with Google Ads.
By completing this Google Ads course, you will gain recognised CPD certification and valuable digital marketing knowledge.
Enrol Now and Start Your Google Ads Journey!
Learning Outcomes
By the end of this CPD-accredited Google Ads training for beginners, you will:
- Understand how Google Ads and PPC advertising work
- Learn how to conduct keyword research for targeted campaigns
- Set up and manage Google Ads campaigns
- Create effective and engaging ad copy
- Understand different bidding strategies and budget management
- Analyse campaign performance using metrics and reports
- Improve ad relevance and Quality Score
- Use Google Analytics for tracking and optimisation
- Understand how to maximise ROI from advertising campaigns
- Build confidence in managing digital advertising campaigns
Why Enrol in This Course?
By enrolling in this CPD-accredited Google Ads For Beginners course, you will gain essential skills to run effective advertising campaigns and grow online visibility. Businesses of all sizes rely on Google Ads to attract customers, making this a highly in-demand skill in digital marketing.
This course is designed for beginners and professionals who want to understand paid advertising strategies, improve campaign performance, and increase conversions.
With 24/7 flexible access, you can study at your own pace—making it ideal for entrepreneurs, marketers, and job seekers.
Who is This Course for?
This Google Ads For Beginners course is ideal for:
- Business owners and entrepreneurs
- Digital marketing beginners
- Freelancers and consultants
- Marketing professionals looking to expand their skills
- Students interested in digital marketing
- Anyone wanting to learn PPC advertising and Google Ads
Join thousands of learners building digital marketing skills with this CPD-accredited programme.
Prerequisites
There are no specific entry requirements for this course. It is open to:
- Beginners with no prior experience in digital marketing
- Business owners wanting to advertise online
- Marketing professionals seeking to improve their skills
- Anyone interested in Google Ads and PPC advertising
Basic computer and internet knowledge is helpful but not required.
Assessment Method
Assessment for the course is conducted through an automated multiple-choice exam. A score of 60% is required to pass and earn the CPD Accredited Certificate. Reflective assignments are provided to enhance your learning, with expert tutor feedback available.
Certification
Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.
📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Career Path
Completing the Google Ads For Beginners course opens up various career paths, including:
PPC Specialist
Manage paid advertising campaigns across Google Ads and other platforms.
Average UK salary: £25,000 – £45,000
Digital Marketing Executive
Support marketing campaigns, including paid ads, SEO, and content marketing.
Average UK salary: £22,000 – £35,000
Freelance Digital Marketer
Offer Google Ads and digital marketing services to businesses.
Average UK salary: £20,000 – £60,000+
E-commerce Marketing Specialist
Manage advertising campaigns for online stores and improve sales performance.
Average UK salary: £28,000 – £50,000
Marketing Analyst
Analyse campaign performance and optimise advertising strategies.
Average UK salary: £30,000 – £55,000
Pathway for Progression
With this Google Ads course, you can progress into advanced areas such as digital marketing strategy, paid media management, SEO, and analytics. With further experience, you can move into senior roles such as PPC manager, digital marketing manager, or marketing consultant.
Strong knowledge of Google Ads and PPC advertising is essential for building a successful career in the growing digital marketing industry.
Frequestly Asked Questions
What is a Google Ads course for beginners?
A Google Ads course for beginners teaches you how to create, manage, and optimise paid advertising campaigns on Google. It covers PPC (pay-per-click), keyword research, ad creation, bidding strategies, and performance tracking.
What will I learn in this Google Ads course?
You will learn how to:
- Set up and manage Google Ads campaigns
- Conduct keyword research and targeting
- Write effective ad copy
- Understand bidding strategies and budgets
- Track and analyse campaign performance
- Improve ROI from paid advertising
Can I run Google Ads for my business after this course?
Yes, this course provides the knowledge needed to set up and manage campaigns for your own business or clients.
Course Curriculum
- 1 section
- 2 lectures
- 00:00:00 total length
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Course Promo 00:03:00 -
Lesson 01: Getting started with Google Ads 00:04:00
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Lesson 02: Create your Google Ads 00:04:00
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Lesson 03: Ingredients to build a successful Adwords camping 00:04:00
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Lesson 04: Google Adwords mistakes to be avoided 00:04:00
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Lesson 05: Google Adwords audit – Optimisation guide 00:06:00
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Lesson 06: Improving quality score in Google Adwords 00:04:00
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Lesson 07: Adwords display advertising 00:05:00
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Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00
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Lesson 09: Content remarketing strategies with Google display network 00:04:00
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Lesson 10: Adwords bidding strategies your competitors don’t know 00:07:00
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Lesson 11: Using Google Adwords for small business 00:03:00
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Lesson 12: How to reduce wasted Adwords spend 00:02:00
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Lesson 13: Google Adwords features updated 00:04:00
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Lesson 14: Tracking Google Ads analytics 00:04:00
Course Promo 
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This course includes:
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Duration:1 hour, 1 minute
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Access:1 year access
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Level:
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CPD Points:10