Overview
The UK’s digital marketing industry is booming, contributing over £149 billion to the economy annually. Mastering online marketing is essential for anyone looking to capitalise on this growth. Our popular Digital Marketing and Advertising Level 3 course is meticulously designed to equip anyone with the fundamental knowledge needed to perform dynamic online advertising that works.
Through engaging online learning modules, you will receive expert tuition in all aspects of Digital Marketing, from using SEO to target audiences, to leveraging social media to make a product go viral. Additionally, you’ll master video and email marketing techniques to maximise recognition and ensure widespread awareness of your product.
This expertise not only makes you highly employable but also opens doors to lucrative career opportunities. Digital marketing professionals in the UK can earn between £25,000 and £60,000 per year, with further opportunities in specialised roles offering even higher salaries. Enrol in our Digital Marketing and Advertising Level 3 course today and acquire the expertise needed to excel in the competitive digital marketing landscape.
Learning Outcomes
After completing the Digital Marketing and Advertising Level 3 course, you will be able to:
- Develop and implement effective SEO strategies to target specific audiences.
- Leverage social media platforms to create viral marketing campaigns.
- Utilise video and email marketing techniques to maximise brand recognition.
- Analyse and interpret data using Google Analytics to improve marketing efforts.
- Create and manage Google AdWords campaigns for targeted advertising.
- Apply best practices in content creation and marketing on platforms like YouTube, LinkedIn, Twitter, Facebook, and Instagram.
- Understand and implement mobile app marketing strategies.
How will I get my certificate?
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
Who is this course for?
There is no experience or previous qualifications required for enrolment on this Digital Marketing and Advertising Level 3. It is available to all students, of all academic backgrounds.
Requirements
Our Digital Marketing and Advertising Level 3 is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career path
Digital Marketing Specialist:
- Develop and execute marketing campaigns across various digital channels.
- Average UK salary: £25,000 – £45,000 per year.
SEO Specialist:
- Optimise websites to rank higher in search engine results and attract more traffic.
- Average UK salary: £30,000 – £50,000 per year.
Social Media Manager:
- Manage social media accounts, create engaging content, and grow an online community.
- Average UK salary: £25,000 – £45,000 per year.
Content Marketing Manager:
- Plan, create, and manage content strategies to drive traffic and engagement.
- Average UK salary: £30,000 – £55,000 per year.
Email Marketing Specialist:
- Design and implement email marketing campaigns to nurture leads and retain customers.
- Average UK salary: £25,000 – £40,000 per year.
PPC (Pay-Per-Click) Manager:
- Manage online advertising campaigns on platforms like Google AdWords and social media.
- Average UK salary: £28,000 – £50,000 per year.
Digital Analytics Specialist:
- Use data analysis tools like Google Analytics to track and improve marketing performance.
- Average UK salary: £30,000 – £55,000 per year.
Marketing Coordinator:
- Support the marketing team with various tasks, including campaign planning and execution.
- Average UK salary: £22,000 – £35,000 per year.
Brand Manager:
- Develop and maintain a company’s brand identity through strategic marketing initiatives.
- Average UK salary: £35,000 – £60,000 per year.
Freelance Digital Marketer:
- Work independently with various clients to manage their digital marketing needs. Income varies based on projects and clients.
Course Curriculum
- 13 sections
- 123 lectures
- 11 hours, 23 minutes total length
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Welcome00:01:00
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How to register your company00:04:00
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How to see Email Sender’s Company and Logo in Your Gmail00:02:00
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How to Generate sitemap of a website00:03:00
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How to protect a website from Spam on WordPress00:02:00
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Quick way to identify whether the website is Mobile optimized00:03:00
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How to identify registration data of website00:01:00
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How to identify duplicate content from the web00:03:00
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How to create google alerts00:03:00
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How to find the age of the domin00:02:00
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How to check if the website server is down00:01:00
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How to create text notes thatwill self destruct after being read00:02:00
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How to send google search information to your friends00:03:00
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How to find webhost of any website00:02:00
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Discover new sites that are similar to what you like alredy00:03:00
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How to easily highlight the important parts of a web page00:01:00
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How to share you email online without worrying about spam00:02:00
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How to get compute level answers without searching00:03:00
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The easiest way to setup email reminders00:03:00
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How to find the original URL tht’s hiding behind a short URL00:02:00
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How to corrupt a file you shared online00:01:00
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How to create a throwaway email00:02:00
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How to check if your email account has been compromised00:01:00
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How to register website on Google search console00:06:00
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How to Optimize your website homepage00:06:00
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How to add a sitemap on google search00:07:00
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How to shortlist targeted keyword list in google keyword planner00:08:00
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How to set international targeting on google search00:02:00
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How to remove a URL from google search engine00:03:00
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How to identify competitors keyword00:08:00
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How to leverage top sites to get on google search results00:04:00
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Discover powerful data analytics to mesure SEO performance00:06:00
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How to do keyword research00:11:00
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How to write perfect title tags for search engines00:05:00
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How to optimise heading tags, external and internal links00:08:00
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What are backlinks & how to get them00:06:00
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How to write a perfect Meta description00:06:00
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How to enhance speed & performance of your website00:04:00
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Youtube account setup00:04:00
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Account optimization00:09:00
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How to create & setup Youtube channel banner00:05:00
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Youtube channel tags, thumbnails & custom thumbnails00:08:00
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Analyse Youtube keyword research00:05:00
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Youtube SEO techniques00:07:00
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What are Youtube cards & how does it work00:06:00
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How to optimise comments & reply them in bulk00:03:00
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How to grow your channel with competitor Analysis00:07:00
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How to manage multiple YouTube accounts00:02:00
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A simple yet powerful trick to increase your subscribers list00:03:00
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Youtube Paid Advertising00:13:00
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How to monetise your YouTube channel00:02:00
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What are Google Ads & how does it work00:16:00
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Account setup00:04:00
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Competitors analysis00:08:00
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Campaign types & how to select the right campaign00:07:00
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Bids & Budgets00:08:00
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How to target the right audience00:07:00
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Google Ads advance campaign settings00:07:00
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Choosing the right keywords00:05:00
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How to write ads that gets more clicks00:06:00
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How to install tracking code on your website00:04:00
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How to add filters & remove internal traffic00:04:00
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How to track paid campaigns00:04:00
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How to look and analyse different segment data00:06:00
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How to configure goals in google analysics00:05:00
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How to link google Adwords account00:03:00
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How to manage multiple analytics accounts00:02:00
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How to remove spam traffic00:04:00
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Email marketing tools set up ( Mailchimp and Gestresponse)00:10:00
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How to install signup or popup forms on the website00:17:00
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How to collect email address without a wbsite00:05:00
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How to create a ‘Hook’ to your signup forms00:08:00
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Discover the psychology behind acquiring more leads00:09:00
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Email marketing automation process00:08:00
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Email analytics00:07:00
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How to increase your connections in no time00:08:00
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Secret of LinkedIn InMails00:05:00
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Discover the best ways to use Linkedin Groups00:09:00
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How to setup a company page on Linkedin00:04:00
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How to increase traffic to your website using Linkedin blog00:07:00
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Twitter Account setup00:03:00
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Knowing Twitter features00:06:00
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Following twitter accounts00:03:00
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Twitter profile optimisation00:06:00
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How to get Twitter followers00:10:00
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Posting first 5 tweets for engagement00:05:00
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Leveraging Hashtags to increase your tweets visibility00:04:00
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What are twitter polls & how do you use them00:05:00
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A powerful trick to acquire customers on twitter00:03:00
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How to get followers retweet your post00:03:00
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How to embed a twitter button to your website or post00:02:00
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Twitter analytics00:04:00
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Set your Facebook page00:05:00
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Facebook Icon, cover image & description00:06:00
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How to get your first page likes00:08:00
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Discover how to increase your page likes00:02:00
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How to manage multiple Facebook page00:03:00
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Facebook comments00:05:00
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Leveraging Facebook groups00:05:00
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Facebook Autoposting00:04:00
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Run a competition00:06:00
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Facebook Ads00:04:00
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How to get best out of Facebook00:15:00
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Facebook pixel & Re-marketing00:04:00
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How to setup a Instagram business profile00:07:00
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Set up Instagram bio & profile image00:03:00
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Leveraging Instagram accounts00:06:00
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A simple way to create free content on Instagram00:05:00
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Secret of hashtags on Instagram00:04:00
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Reposting Instagram App00:04:00
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How to get genuine Instagram followers00:05:00
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Discover how to grow your business through Instagram stories00:05:00
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How to get your posts reposted on Instgram by influncers00:05:00
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A quick way to do App store marketing research00:16:00
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How to discover the estimate size of your market00:08:00
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Discover the best ways to promote your app00:15:00
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App installs via Facebook Ads00:16:00
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App installs via Google Ads00:14:00
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How to make money from your app00:08:00
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How to optimise your App store listing ?00:14:00
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Discover growth hacking techniques for App downloads00:09:00
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Techniques to get to the top of App store ranking00:07:00
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Assignment – Digital Marketing and Advertising Level 3