Course Curriculum
- 4 sections
- 25 lectures
- 00:00:00 total length
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What it means to define and segment competition
00:05:00 -
Indirect Competition
00:04:00 -
Wallet Share
00:03:00 -
The Competitive Binder
00:05:00 -
You must have competition
00:04:00 -
Too much competition?
00:03:00 -
Too much competition?
00:03:00 -
Nutrition Bar Market Case Study
00:05:00 -
Workshop – Define and Segment Your Competition
00:04:00
-
Competitive Matrix Explained
00:06:00 -
Part 1 – Determining Your Strengths
00:05:00 -
Scoring Your Strengths
00:05:00 -
Express the Top 2 in a Range
00:02:00 -
Part 2 – Select Your Competitors
00:02:00 -
Part 3- Evaluate and Plot Your Competitors
00:01:00 -
Workshop – Building Your Competitive Matrix
00:04:00
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Unique Competitive Advantage Explained
00:05:00 -
Unique Competitive Advantage – Company Examples
00:03:00 -
How to Determine Your Unique Competitive Advantage
00:01:00 -
Step 1 – Evaluate Your Strengths
00:02:00 -
Step 2 – Evaluate Your Competitive Landscape
00:03:00 -
Step 3 – Identify Your Unique Competitive Advantage
00:04:00 -
Step 4 – Test Your Unique Competitive Advantage
00:02:00 -
Common Mistakes
00:02:00
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Resource – Crushing the Competition
00:00:00