Course Curriculum
- 4 sections
- 25 lectures
- 1 hour, 23 minutes total length
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What it means to define and segment competition00:05:00
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Indirect Competition00:04:00
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Wallet Share00:03:00
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The Competitive Binder00:05:00
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You must have competition00:04:00
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Too much competition?00:03:00
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Too much competition?00:03:00
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Nutrition Bar Market Case Study00:05:00
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Workshop – Define and Segment Your Competition00:04:00
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Competitive Matrix Explained00:06:00
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Part 1 – Determining Your Strengths00:05:00
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Scoring Your Strengths00:05:00
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Express the Top 2 in a Range00:02:00
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Part 2 – Select Your Competitors00:02:00
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Part 3- Evaluate and Plot Your Competitors00:01:00
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Workshop – Building Your Competitive Matrix00:04:00
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Unique Competitive Advantage Explained00:05:00
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Unique Competitive Advantage – Company Examples00:03:00
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How to Determine Your Unique Competitive Advantage00:01:00
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Step 1 – Evaluate Your Strengths00:02:00
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Step 2 – Evaluate Your Competitive Landscape00:03:00
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Step 3 – Identify Your Unique Competitive Advantage00:04:00
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Step 4 – Test Your Unique Competitive Advantage00:02:00
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Common Mistakes00:02:00
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Resource – Crushing the Competition