Overview
This comprehensive course on Business Strategy Planning will deepen your understanding on this topic.
After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market.
So enrol in this course today to fast track your career ladder.
How will I get my certificate?
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
Who is This course for?
There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds.
Requirements
Our Business Strategy Planning is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.
There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career Path
Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc.
Course Curriculum
- 25 sections
- 164 lectures
- 14 hours, 21 minutes total length
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Learn Business Fundamentals and Create Your Own Business Plan Today! 00:02:00 -
Quickfire Strategy Quiz How much do you know about your business strategy? 00:02:00
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Quickfire Strategy Quiz – My “Answers” 00:10:00
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How to get the most from this Course 00:09:00
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Using the Course Map Matrix 00:06:00
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Guide to the Course Assignments 00:04:00
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Download All Course Materials Here 00:03:00
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Section Introduction: Connecting Business Strategy to the Business Plan 00:02:00
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Business Strategy to Business Plan 00:04:00
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What do we mean by Business Strategy? 00:02:00
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What is a Business Plan? 00:06:00
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What do we mean by Corporate Strategy? 00:07:00
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Should You Be Creating Shareholder Value? 00:07:00
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Introduction to Strategic Management 00:06:00
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Section Introduction: The Value of Strategic Analysis 00:01:00
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Strategic Analysis – The First Step 00:02:00
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What is Strategic Analysis? 00:05:00
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Frameworks for Strategic Analysis 00:10:00
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Strategic Analysis Frameworks Case Study: Apple 00:11:00
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Section Introduction: Frameworks and Theories Business Strategists Must Know 00:02:00
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Why are these Business Models important? 00:02:00
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The Story of the Hedgehog and the Fox 00:03:00
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Why are Management Theories Useful in Business Strategy? 00:09:00
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SWOT Analysis 00:05:00
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Introduction to Michael Porter’s Five Forces Model 00:06:00
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Lafley and Martin Five Step Strategy Model 00:06:00
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The 5Cs Model 00:06:00
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What is PEST or Broad Factors Analysis? 00:05:00
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PESTEL Analysis 00:05:00
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Ansoff Matrix 00:07:00
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Value Chain 00:05:00
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Business Model Synthesis 00:08:00
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Black Swan Events – Coronavirus 00:05:00
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Section Introduction: Critical Evaluation of Leadership 00:01:00
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Vision and Leadership – Starting at the Top 00:06:00
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What Skills Are We Looking For In Management? 00:07:00
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What is the Purpose of a Vision Statement? 00:03:00
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Section Introduction: Products Services and Competitive Advantage 00:02:00
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What do we mean by Products and Services 00:03:00
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Why Product Differentiation is Critical 00:05:00
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Product Diversification in Business Strategy 00:06:00
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How Does Quality Management fit into your Business Strategy? 00:04:00
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What do we mean by Competitive Advantage? 00:06:00
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Bowman’s Strategic Clock – Strategic Positioning 00:09:00
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Products, Services and Technology in the Business Plan 00:06:00
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Section Introduction: Competition – Know Your Enemy 00:02:00
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Competitor Analysis 00:05:00
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BCG Matrix 00:06:00
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Competitors and Competitive Forces 00:10:00
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Competitive Intensity 00:09:00
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Industry Life Cycle 00:05:00
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Competition – Business Plan Tie In 00:02:00
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Section Introduction: Industry, Markets and Competition 00:02:00
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What do we mean by External Strategic Analysis 00:09:00
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How Does Industry Analysis Help? 00:05:00
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Conducting PEST or Broad Factors External Analysis 00:11:00
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What are the Business and Funding Life Cycles? 00:10:00
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Value Chains: Connecting Companies to their External Environment 00:08:00
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Addressing the Total Addressable Market (TAM) 00:05:00
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Market Segmentation: Choosing Customers 00:07:00
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Bargaining Power of Suppliers 00:06:00
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Bargaining Power of Customers/Buyers 00:06:00
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Business Plan: Industry, Markets and Competition 00:04:00
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Section Introduction – Operations and Customer Management 00:02:00
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What are Business Operations? 00:03:00
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Strategic Analysis with the Business Model Canvas 00:14:00
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How can Corporate Structure impact Strategy? 00:07:00
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Organisational Development 00:04:00
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Reviewing the Operations of the Firm 00:03:00
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Click and Mortar – Online meets Offline 00:05:00
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eCommerce Business Models 00:06:00
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Internal Strategic Analysis – Business Plan Tie In 00:05:00
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Section Introduction: Six Minute Strategist SWOT Assignment 00:02:00
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Section Introduction: Customer Value Proposition 00:02:00
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Understanding the Customer Value Proposition 00:03:00
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Positioning Your Firm in the Market 00:04:00
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What do we mean by a Profit Model? 00:05:00
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Hax’s Delta Model 00:09:00
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Switching Costs and Customer Strategy 00:03:00
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Managing the Customer Experience 00:05:00
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What is the Customer Journey? 00:06:00
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Customers, Customer Value and the Business Plan 00:03:00
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Section Introduction: Sales and Marketing 00:02:00
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The 5 Ps of Marketing 00:06:00
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How Can You Plan Your Marketing? 00:11:00
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Push Marketing Strategy 00:03:00
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Pull Marketing Strategy 00:04:00
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Understanding AIDA 00:07:00
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Progressive Sequence of 9 Agreements 00:07:00
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Pricing Strategies 00:11:00
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Sales and Marketing in the Business Plan 00:06:00
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Section Introduction: Digital Business Strategy Transformation 00:02:00
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Why Do You Need A Digital Strategy Blueprint? 00:07:00
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What Skills and Assets do you need to be a Digital Entrepreneur? 00:07:00
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Digital Strategy Blueprint Overview 00:18:00
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Digital Strategy – Customer Centric Transformation 00:07:00
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Digital Strategy – Customer Experience Transformation 00:05:00
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Digital Strategy – Customer Channel Transformation 00:06:00
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Digital Strategy – Customer Engagement Transformation 00:19:00
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Digital Strategy – Digital Skills Transformation 00:04:00
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Digital Strategy – Tools and Resources 00:02:00
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Section Introduction: Understanding Financial Statements 00:02:00
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Overview of Financial Statements 00:03:00
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GAAP: Accruals vs Cash Accounting 00:06:00
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Income Statement or Profit and Loss Account 00:08:00
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Introduction to the Balance Sheet 00:11:00
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Cash Flow Statement 00:06:00
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Cash Flow Metrics Explained 00:09:00
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Case Study – Apple Financial Statements 00:04:00
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Financial Statements in the Business Plan 00:06:00
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Section Introduction: Strategic Financial Analysis 00:01:00
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What is Financial Analysis? 00:11:00
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Income Statement Profitability Ratios 00:04:00
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Balance Sheet Ratio Analysis 00:12:00
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Cash Flow Statement Analysis 00:05:00
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Valuation Ratios 00:04:00
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Section Introduction: Financial Analysis – Case Study and Assignment 00:01:00
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Apple Inc Financial Analysis – Solution 00:03:00
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Discussion of Measurements of Growth Analysis 00:05:00
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Discussion of Measures of Profitability Analysis 00:07:00
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Discussion of Trading Performance Analysis 00:03:00
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Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:12:00
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Section Introduction: Future Business Strategy Analyser Assignment 00:01:00
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Section Introduction: Goal Setting and Performance Management 00:02:00
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Introduction to Goal Setting 00:03:00
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What do we mean by SMART Goals? 00:04:00
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Key Performance Indicators 00:04:00
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Strategic Dashboards 00:07:00
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Corporate Performance Management 00:04:00
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Objectives and Key Results 00:04:00
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Year over Year Performance 00:04:00
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Section Introduction: Growth Strategies 00:02:00
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Organic vs Inorganic 00:03:00
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The Advantage of First Mover Advantage 00:05:00
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The Importance of Scalability 00:04:00
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Merger and Acquisitions Growth Strategies 00:10:00
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Buy and Build Growth Strategy 00:08:00
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Negative Growth- Company Recovery Strategies 00:09:00
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Post Coronavirus Strategies 00:06:00
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Growth Strategies Business Plan Tie In 00:03:00
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Section Introduction: Valuation, Funding, Exits and Returns 00:02:00
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Valuation and Funding – A Consequence of our Business Strategy 00:04:00
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How to Value a Company 00:11:00
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Sources of Equity Funding 00:08:00
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What is a Pre-Money Valuation? 00:06:00
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How to Create a Pitch Deck for Investors 00:06:00
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Sources and Uses of Funds in the Business Plan 00:02:00
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What is a Cap Table? 00:05:00
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Exit Strategies and Returns 00:09:00
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Transaction Cost Management 00:02:00
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Section Introduction: Risk Assessment 00:01:00
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Risk Assessment – Strategic Plan Summary 00:02:00
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Section Introduction: Business Plan Synthesis 00:03:00
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Business Plan Synthesis 00:03:00
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Business Plan – Executive Summary 00:02:00
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Business Plan – History and Background 00:02:00
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Business Plan – Management Summary 00:04:00
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Business Plan Appendicies 00:04:00
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Key Questions Check List 00:01:00
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Business Plan – Audience Targeting 00:03:00
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Business Plan Refinement: Types of Businesses 00:02:00
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Summary and Wrap Up 00:05:00
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Additional File
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This course includes:
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Duration:14 hours, 21 minutes
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Access:1 year access
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Units:164
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Level:
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CPD Points:10
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Certificate:Yes
