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Business of Photography

4.8

(20 students)
Last updated: August 22, 2025
Language: English

Business of Photography

4.8

(20 students)
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The Business of Photography course covers all key aspects of building and growing a successful photography business. Starting with an introduction to photography, the course helps you understand the core principles and techniques before moving on to business topics like setting up your business, identifying your niche, and dealing with competition. You’ll also explore pricing strategies, building a website, and effective marketing tools such as blogging, social media, and email marketing. The course concludes with strategies for finding and keeping long-term customers, which is key to the sustainability of any photography business.

By completing the Business of Photography course, you will be able to:

  • Understand the fundamentals of photography and how to apply them in a business context
  • Set up and structure your own photography business, including legal and financial considerations
  • Identify and establish your photography niche to stand out in the market
  • Analyse your competition and develop strategies to position your business effectively
  • Set competitive yet profitable pricing for your services and products
  • Create a professional website to showcase your work and attract clients
  • Use blogging, social media, and email marketing to reach potential customers and build brand awareness
  • Develop strategies for building lasting relationships with clients and ensuring repeat business

The Business of Photography course is designed for photographers who want to turn their passion into a full-time business or improve the performance of an existing photography business. This CPD-accredited course provides a comprehensive overview of essential business practices, helping you understand the business side of photography while honing your creative skills. Whether you are just starting or looking to grow, this course will provide you with the tools and strategies needed for success.

You’ll benefit from:

  • A CPD-accredited certificate that adds value to your qualifications and helps enhance your professional profile
  • Comprehensive learning on business management, pricing strategies, marketing, and client retention
  • Flexible online learning, allowing you to study at your own pace, anytime and anywhere

This course is perfect for:

  • Aspiring photographers looking to start their own photography business
  • Professional photographers who want to improve their business skills and grow their brand
  • Entrepreneurs interested in the photography industry
  • Anyone looking to learn effective marketing strategies to attract and retain clients in the photography business

There are no formal prerequisites for the Business of Photography course. It is suitable for anyone with a basic understanding of photography or those who want to learn how to build a photography business from the ground up.

Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.


📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Apex - CPD QS Certificate Image

Upon completing the Business of Photography course, you will be equipped to pursue various roles in the photography industry, including:

  • Photographer (Freelancer) – £25,000 to £50,000 annually
    Manage your own photography business, offering various photography services to clients.
  • Photography Studio Owner – £30,000 to £60,000 annually
    Run a photography studio, managing clients, staff, and business operations.
  • Marketing and Sales for Photography Business – £25,000 to £40,000 annually
    Promote a photography business through effective marketing strategies, managing client relationships and sales.
  • Wedding or Event Photographer – £25,000 to £45,000 annually
    Specialise in capturing memorable moments at weddings and events, working directly with clients.
  • Photography Consultant – £35,000 to £50,000 annually
    Advise other photographers or businesses on how to run a successful photography business.

Business of Photography | CPD Accredited Course Online – UK

Photography is not just about capturing moments; it’s also about turning your passion into a thriving business. The Business of Photography course is CPD-accredited and provides essential insights into the business side of photography, equipping you with the skills to successfully set up and run your photography business. This course covers everything from finding your niche to mastering marketing strategies and building long-term relationships with clients. Whether you’re just starting or looking to improve your existing photography business, this course offers valuable knowledge to take your career to the next level.

Course Overview

The Business of Photography course covers all key aspects of building and growing a successful photography business. Starting with an introduction to photography, the course helps you understand the core principles and techniques before moving on to business topics like setting up your business, identifying your niche, and dealing with competition. You’ll also explore pricing strategies, building a website, and effective marketing tools such as blogging, social media, and email marketing. The course concludes with strategies for finding and keeping long-term customers, which is key to the sustainability of any photography business.

Learning Outcomes

By completing the Business of Photography course, you will be able to:

  • Understand the fundamentals of photography and how to apply them in a business context
  • Set up and structure your own photography business, including legal and financial considerations
  • Identify and establish your photography niche to stand out in the market
  • Analyse your competition and develop strategies to position your business effectively
  • Set competitive yet profitable pricing for your services and products
  • Create a professional website to showcase your work and attract clients
  • Use blogging, social media, and email marketing to reach potential customers and build brand awareness
  • Develop strategies for building lasting relationships with clients and ensuring repeat business

Why Enrol in This Course?

The Business of Photography course is designed for photographers who want to turn their passion into a full-time business or improve the performance of an existing photography business. This CPD-accredited course provides a comprehensive overview of essential business practices, helping you understand the business side of photography while honing your creative skills. Whether you are just starting or looking to grow, this course will provide you with the tools and strategies needed for success.

You’ll benefit from:

  • A CPD-accredited certificate that adds value to your qualifications and helps enhance your professional profile
  • Comprehensive learning on business management, pricing strategies, marketing, and client retention
  • Flexible online learning, allowing you to study at your own pace, anytime and anywhere

Who is This Course for?

This course is perfect for:

  • Aspiring photographers looking to start their own photography business
  • Professional photographers who want to improve their business skills and grow their brand
  • Entrepreneurs interested in the photography industry
  • Anyone looking to learn effective marketing strategies to attract and retain clients in the photography business

Prerequisites

There are no formal prerequisites for the Business of Photography course. It is suitable for anyone with a basic understanding of photography or those who want to learn how to build a photography business from the ground up.

Assessment Method

Assessment for the course is conducted through an automated multiple-choice exam. A score of 60% is required to pass and earn the CPD Accredited Certificate. Reflective assignments are provided to enhance your learning, with expert tutor feedback available.

Certification

Upon completing the course and passing the final exam, you will receive a CPD QS Accredited Certificate from Apex Learning. This certification demonstrates your qualifications and skills. The Digital version of the certificate is available for a discounted price of £9.99 only, and you can order a hard copy of the certificate for a discounted price of £14.99 only.


📍Note: Discounted certificate pricing is available for a limited time only. Secure yours before the offer ends!
Apex - CPD QS Certificate Image

Career Path

Upon completing the Business of Photography course, you will be equipped to pursue various roles in the photography industry, including:

  • Photographer (Freelancer) – £25,000 to £50,000 annually
    Manage your own photography business, offering various photography services to clients.
  • Photography Studio Owner – £30,000 to £60,000 annually
    Run a photography studio, managing clients, staff, and business operations.
  • Marketing and Sales for Photography Business – £25,000 to £40,000 annually
    Promote a photography business through effective marketing strategies, managing client relationships and sales.
  • Wedding or Event Photographer – £25,000 to £45,000 annually
    Specialise in capturing memorable moments at weddings and events, working directly with clients.
  • Photography Consultant – £35,000 to £50,000 annually
    Advise other photographers or businesses on how to run a successful photography business.

Frequestly Asked Questions

Yes, this course is entirely online, allowing you to learn at your own pace, whenever and wherever you prefer.

No, this course is suitable for beginners and will help you understand both photography and the business aspects of running a photography business.

Yes, upon successful completion of the course, you will receive a CPD-accredited certificate that enhances your credentials in the photography industry.

You will have lifetime access to the course materials, allowing you to revisit the content whenever necessary.

 The course is self-paced, and most learners complete it in 2-4 weeks, depending on their individual study schedule.

Course Curriculum

Expand All

  • 1 section
  • 2 lectures
  • 00:00:00 total length
Expand all sections
  • video Module 01: Photography
    00:04:00
  • video Module 02: Setting up Your Business
    00:04:00
  • video Module 03: Finding Your Niche
    00:08:00
  • video Module 04: Competition
    00:08:00
  • video Module 05: Pricing
    00:14:00
  • video Module 06: Website
    00:17:00
  • video Module 07: Blog Marketing
    00:06:00
  • video Module 08: Social Media Marketing
    00:06:00
  • video Module 09: Email Marketing
    00:06:00
  • video Module 10: Finding & Keeping Longterm Customers
    00:06:00
  • video Module 11: Closing Though
    00:03:00

Business of Photography

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4.8 Star course rating

Business of Photography

£19.99

Regular Price

£419

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This course includes:

  • Duration:
    1 hour, 22 minutes
  • Access:
    1 year access
  • Level:
  • CPD Points:
    10