Course Curriculum
- 8 sections
- 28 lectures
- 2 hours, 3 minutes total length
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1.1 Introduction00:02:00
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1.2 Why Do People Buy?00:05:00
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2.1 Standout as a Business Owner00:03:00
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2.2. Hybrid Model00:01:00
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2.3. Character Typology00:04:00
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2.4 Ikigai00:02:00
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2.5. BHAG00:02:00
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3.1 Values00:08:00
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3.2 Abilities00:04:00
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3.3 Mission00:08:00
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3.4 Vision00:03:00
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3.5 How to Use Mission and Vision00:03:00
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4.1. What are Archetypes00:04:00
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4.2. Paradise Archetypes00:06:00
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4.3. Structure Bringer Archetypes00:07:00
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4.4. Connection Seeker Archetypes00:06:00
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4.5. Mark Leaver Archetypes00:06:00
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5.1. Importance of Naming00:06:00
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5.2. Basic Naming Approaches00:05:00
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5.3. Special Circumstances on Naming00:04:00
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5.4. Naming for Solopreneurs00:03:00
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5.5. Brand Architecture00:06:00
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6.1. The Importance of Storytelling00:02:00
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6.2. How to Write and Use a Brand Story00:09:00
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7.1. What is a Visual Identity00:03:00
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7.2. Visual Identity Booklet00:05:00
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7.3. Working with a designer and Final Notes00:06:00
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Resource – Branding Fundamentals for New Business