Course Curriculum
- 8 sections
- 16 lectures
- 00:00:00 total length
-
1.1 Introduction
00:02:00 -
1.2 Why Do People Buy?
00:05:00
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2.1 Standout as a Business Owner
00:03:00 -
2.2. Hybrid Model
00:01:00 -
2.3. Character Typology
00:04:00 -
2.4 Ikigai
00:02:00 -
2.5. BHAG
00:02:00
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3.1 Values
00:08:00 -
3.2 Abilities
00:04:00 -
3.3 Mission
00:08:00 -
3.4 Vision
00:03:00 -
3.5 How to Use Mission and Vision
00:03:00
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4.1. What are Archetypes
00:04:00 -
4.2. Paradise Archetypes
00:06:00 -
4.3. Structure Bringer Archetypes
00:07:00 -
4.4. Connection Seeker Archetypes
00:06:00 -
4.5. Mark Leaver Archetypes
00:06:00
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5.1. Importance of Naming
00:06:00 -
5.2. Basic Naming Approaches
00:05:00 -
5.3. Special Circumstances on Naming
00:04:00 -
5.4. Naming for Solopreneurs
00:03:00 -
5.5. Brand Architecture
00:06:00
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6.1. The Importance of Storytelling
00:02:00 -
6.2. How to Write and Use a Brand Story
00:09:00
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7.1. What is a Visual Identity
00:03:00 -
7.2. Visual Identity Booklet
00:05:00 -
7.3. Working with a designer and Final Notes
00:06:00
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Resource – Branding Fundamentals for New Business
00:00:00
