Course Curriculum
- 3 sections
- 14 lectures
- 1 hour, 9 minutes total length
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Module 01: Course Introduction – Product00:02:00
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Module 02: Definition of Product00:05:00
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Module 03: Classification of Product00:05:00
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Module 04: Consumer Goods00:09:00
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Module 05: Business Goods00:05:00
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Module 06: Levels of a Product00:07:00
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Module 07: Product Quality00:08:00
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Module 08: Product Mix00:05:00
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Module 09: Product Life Cycle00:06:00
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Module 10: Branding00:05:00
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Module 11: Branding Strategies00:06:00
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Module 12: Brand Equity00:06:00
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Assignment – Basic Product Management
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